|
Accepting credit cards brings you more traffic and happier customers. And, customers tend to spend more than with cash or check.
Offer the cards your customers prefer: Visa® MasterCard® American Express® Discover® Diner's Club®
Benefits Customer Satisfaction: Millions of customers prefer to pay with credit cards. Fraud Reduction: Authorizations let you identify a bad credit card before you make a sale. And, you reduce your exposure to bad checks. Cost Effective: Credit cards reduce the volume of on-hand cash needed
Advantages of Acceptance Convenience
The use of a credit card is convenient for the consumer; in turn, the consumer will buy more with a credit card than with cash or check. The national associations (MasterCard International and Visa International) spend large sums of money on advertising. The advertisements feature decals that are displayed in the windows of merchants that accept credit cards.
Cost Effectiveness
Credit cards reduce the volume of cash that a merchant has to keep on hand.
Credit cards reduce exposure to the growing number of bad checks being passed.
Merchants who require fast and simple procedures accept credit cards.
Accepting credit cards offers better customer service through increased buying convenience, bringing merchants more traffic and higher transaction averages.
Merchants who accept credit cards tend to experience increased incremental sales and impulse buying.
Validation
The transaction is easy to validate. If the merchant is using electronic card authorization, they merely swipe the cardholder's credit card.
Fraud Reduction
Fraud is reduced by the use of authorization terminals. Authorization service offers merchants the ability to identify a valid credit card before they provide goods or services.
 |
|
